Logos and Branding
Our official name is “San Jose Taiko” which denotes the organization as well as the performing ensemble. For example there is no need to describe us as “San Jose Taiko Drummers”.
San Jose Taiko Logo
This is the primary version of the San Jose Taiko logo containing our logo and wordmark:
If you do not have enough room to use the primary version of our logo, you can use just the logo or our “in-line” version of logo and wordmark.
Using the logo on colored backgrounds
These examples show how our logo can be used on different colored backgrounds. To ensure proper visibility of the logo and wordmark, the full color logo should be used only on backgrounds lighter than 50% gray. On backgrounds that are darker than 50% gray, the all-white logo should be used. In instances where colorless designs are needed, the black logo should be used on light backgrounds.
What not to do with the logo
The San Jose Taiko logo is important to our organization and visual brand and as such it should not be altered.
Here are a few examples of what not to do with the San Jose Taiko logo.
DON’T
Change the spacing of the words “San Jose Taiko” or its letters
Use any colors other than our purple gradient, black, or white
Choose a different typeface for “San Jose Taiko”
Add visual effects like a drop shadow
Change or replace the words “San Jose Taiko” in any way
Change the shape of the logo or wordmark
Rotate the logo
Use an old version of the logo
